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Sony Domestic Aibo Sales Reach 11,111 Units in 3 Months

Updated: Feb 24, 2023

Sony (6758 JP) announced that since the domestic launch of the new Aibo (exclusively through Sony’s online store or via a special raffle) on 11th January 2018, it has sold 11,111 units by mid-April 2018. The price point is US$1,944 for the hardware unit, and a monthly subscription (which is required to make Aibo function) at US$29 per month. Not exactly a cheap pastime! Production is being expanded to meet higher than expected demand, and new online services are currently in the pipeline. Currently sold out, the next sales raffles will be made available on May 15th 2018 in Japan, and overseas sales is being considered at a later date.

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